Becoming a Dark Horse

What caused me to step down from Strategyn and step up into entrepreneurship?

To make a difference, I realized I must leave the sidelines and create a company.

February 8, 2020 · 2-minute read · 3-minute watch or listen

I had always dreamed of working for a great company – good wasn’t good enough. Family, friends, and new mentors helped me realize that if I wanted make a difference and do things others were unwilling to do, I would need to create it. So, I did. I call it Dark Horse Works.

Dark Horse is an innovation consultancy. We serve leaders, entrepreneurs, and changemakers who want to make a difference. We give tight, clear, and easily skim-able strategy briefs about the issues, attitudes, and trends shaping the world for time-challenged executives. We help up-and-coming managers do their homework and present their thinking clearly about where to invest, divest, and how best to speak to the market with clear, evidence-based, and defensible recommendations. For those on the front lines – sincere and committed researchers, developers, and marketers – we speak your geek. With opinion polling, customer-needs interviews and surveys, market segmentation, and other empirical social science research, we show you what your customers genuinely want so that you get it right the first time.

With Dark Horse, we’re not coaching from the sidelines, shouting advice as others do. We are a benefit corporation serving a cause greater than profits and offer an unconditional, money-back guarantee. With skin in the game, we are on the field, playing shoulder-to-shoulder with those making a difference.

Is your organization missing valuable options, lacking insights you can trust, or conflicted about which of several choices is best? If yes, please sign up here. We will send you briefings, playbooks, case studies, and practical advice to help you create the significant, positive change you seek and overcome the forces that resist you. We promise never to spam you.

We dedicate our work to those of you who are ready to do the impossible.

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