We help companies discover what their customers want and assess opportunities using the Jobs-To-Be-Done (JTBD) approach.

We are a benefit corporation serving a cause greater than profits.

We donate at least 10% of our profits to the most effective charities under the guidance of Giving What We Can, Give Well, Founders Pledge, and Longview Philanthropy.

We offer an unconditional, money-back guarantee.

Working with us is risk-free. If you don’t find our work valuable, then we’ll refund our last four weeks of fees, no questions asked.