Author: darkhorseworks
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Redefining Knowledge Work
Ideas for Rearchitecting Workflows to Leverage the Power of Generative Al We’re all facing increasing pressure to improve efficiency and productivity while maintaining high quality and low costs. Many believe leveraging tools like ChatGPT to streamline and optimize knowledge work and business processes is a promising solution. However, simply jamming AI into existing processes may…
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Jobs To Be Done (JTBD)
People don’t want to buy a quarter-inch drill. They want a quarter-inch hole. Theodore Levitt, Harvard Business School Theodore Levitt, a great grandfather to the jobs-to-be-done movement, called this “marketing myopia.” In his seminal 1960s article by the same name, he persuasively argues that a nearsighted focus on selling solutions, rather than seeing what customers…
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Going Beyond Management by Intuition
We ideate and run concept-test experiments to show you what to do about customers’ unmet needs – before you invest. Why it Matters: To drive growth, we must go beyond just measuring and telling you what customers want. We must show you what to do about it based on the data and all the other…
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The Model that Explains Customer Behavior
Behavior happens when motivation, ability, and prompt come together at the same moment. Going Deeper: We begin with specific moments relevant to customers. Motivation is a someone’s desire to fulfill a need. It depends on the perceived value, expectancy, and timing of their need, as well as their impulsivity. Ability is their capacity to fulfill…
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The Four Exceptional Discovery Questions
We use the WOOP framework to reveal insights that make a difference in discovery. Why it Matters: Asking customers any question isn’t enough. We must reveal insights that help us create messages and experiences they’ll love. This science-backed process helps. Going Deeper: We begin with specific moments relevant to customers. We then ask the four…
