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Give First, Then Survey

Increase survey response rates with hard-to-reach audiences by giving an unexpected, customized, meaningful benefit first. February 10, 2020 · 2-minute read Do you face challenges in getting hard-to-reach audiences to take your online surveys? The traditional approach is to offer respondents a benefit – a payment, gift card, charity donation, and the like – onlyContinue reading “Give First, Then Survey”

It’s not what we say, it’s what they hear

What should we say to get more people to adopt solar? February 9, 2020 · 1-minute read The words that work in our marketing may not be what we think. Are you adventurous enough to take a two-question poll and discover this for yourself? Spoiler alert! Researchers delivered those messages to middle-class homeowners in theContinue reading “It’s not what we say, it’s what they hear”

Dark Horse Works in three bullets.

We believe that the key to winning the future is by creating significant, positive change in the world today. We help entrepreneurs and change-makers discover where best to apply their limited resources to create the most good in their world. We are an innovation think tank. We advise through professional services and research.

We help change-makers to defeat the hidden forces that resist innovation.

Werner Erhard and Michael Jensen call integrity a factor of production, as important as land, labor, capital, and entrepreneurship. I believe there is another: purpose created and in service to customers and their unmet needs. When an entrepreneur’s emphasis is always forward, forward, forward, they may never stop to ask whether they’re going the rightContinue reading “We help change-makers to defeat the hidden forces that resist innovation.”

Listen beyond yourself when gathering needs

Divided attention costs us understanding. It then double charges us – we fail to understand who we’re connecting with and our partner in conversation can fail to feel safe, cared for, and understood. There is a hidden villain lurking in our conversations. How good of a listener are you? Many of us in the innovationContinue reading “Listen beyond yourself when gathering needs”

Throw away your Idea List. Make a Success List instead.

Do you have a laundry list of ideas you think you “need” to create and that leads you to feel overwhelmed? Or a super-focused list of essential things that leads you to real success? Idea Lists are long. Success Lists are short. Idea Lists pull us in all directions. Success Lists help to maintain ourContinue reading “Throw away your Idea List. Make a Success List instead.”

Hire experts for their critiques, not their predictions.

I’ve heard it said that the average expert is roughly as accurate as a dart-throwing chimpanzee. If that’s true, then why hire experts? Why are those who have invested years developing comprehensive knowledge and skill no better than someone with limited or potentially none at predicting? In seeking answers, I’ve found it helpful to goContinue reading “Hire experts for their critiques, not their predictions.”


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