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Redefining Knowledge Work

Ideas for Rearchitecting Workflows to Leverage the Power of Generative Al We’re all facing increasing pressure to improve efficiency and productivity while maintaining high quality and low costs. Many believe…

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Jobs To Be Done (JTBD)

People don’t want to buy a quarter-inch drill. They want a quarter-inch hole. Theodore Levitt, Harvard Business School Theodore Levitt, a great grandfather to the jobs-to-be-done movement, called this “marketing…

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The Model that Explains Customer Behavior

​Behavior happens when motivation, ability, and prompt come together at the same moment. ​Going Deeper: We begin with specific moments relevant to customers. ​Motivation is a someone’s desire to fulfill…

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