Blog
Redefining Knowledge Work
Ideas for Rearchitecting Workflows to Leverage the Power of Generative Al We’re all facing increasing pressure to improve efficiency and productivity while maintaining high quality and low costs. Many believe…
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Jobs To Be Done (JTBD)
People don’t want to buy a quarter-inch drill. They want a quarter-inch hole. Theodore Levitt, Harvard Business School Theodore Levitt, a great grandfather to the jobs-to-be-done movement, called this “marketing…
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Going Beyond Management by Intuition
We ideate and run concept-test experiments to show you what to do about customers’ unmet needs – before you invest. Why it Matters: To drive growth, we must go beyond…
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The Model that Explains Customer Behavior
Behavior happens when motivation, ability, and prompt come together at the same moment. Going Deeper: We begin with specific moments relevant to customers. Motivation is a someone’s desire to fulfill…
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The Four Exceptional Discovery Questions
We use the WOOP framework to reveal insights that make a difference in discovery. Why it Matters: Asking customers any question isn’t enough. We must reveal insights that help us…
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