Eric Eskey
JTBD Insights and Innovation Discovery
I am a 19-year, seasoned innovation practitioner and leader. I’ve advised at the senior level in significant discovery and innovation engagements in:
Healthcare with Abbott, Boston Scientific, Johnson & Johnson, Roche, Siemens, Teleflex, and Vituity.
Technology with Amazon, Cisco, Dell, Dropbox, Facebook, Fitbit, Google, HP, IBM, Intel, Keysight, Microsoft, SmartBear, Keysight, RedHat, Sony, and Twitter.
Transportation with GM, Bombardier, Kawasaki, Stackpole, and Valvoline.
Additionally, with Fidelity Investments, Bobcat, Campbells, ConAgra, T-Mobile, and many more.
I help intrapreneurs and entrepreneurs to discover what their customers want and assess opportunities using the Jobs-To-Be-Done (JTBD) approach.
Daniel Behr
Business Development, Technology Commercialization, Entrepreneurship
I am an entrepreneurial leader in startups, innovation strategy consulting, venture capital, and university technology transfer. I have 25+ years of experience catalyzing enterprise growth through innovation and moving new technologies from lab to market in fields including biotech, instrumentation, and advanced materials.
Strategy consulting with Bain & Co., Adair Leadership Consulting, and Dark Horse Works.
Startup launch and operations with Adaptive Surface Technologies, Compact Instruments, Ocean Biomedical, and Arradiance.
Technology transfer with Harvard University and Brown University.
Venture capital with Access Industries and Allied Minds.
I earned my MBA from the Harvard Business School and my Bachelor of Science in engineering from the Georgia Institute of Technology. I speak Spanish fluently and German conversationally.
David Potter
Marketing, Branding, Go-to-Market Strategy, Entrepreneurship
I have served as a senior innovation leader in divisions of Fortune 200 companies, mid-market operational turnarounds, and startups based on technologies from leading universities. My work has spanned a variety of industries and sectors:
Consumer products with Parker Brothers, Speidel Division of Textron, Swarovski Crystal
Medtech and digital health with Wolters-Kluwer, Previser Health Solutions Inc (acquired by Delta Dental), Pro-Change Behavior Systems (acquired by American Healthways), and Senscio Systems
Financial services with Unum Life Inc.
I received my MBA degree from the Amos Tuck School at Dartmouth College, and my Bachelor of Arts degree from Bowdoin College. I speak conversational French, and spend leisure time playing tennis and sailing.
Michael Cohen
Leadership Coaching, Organizational Design, Strategy Development, New Business Launches
I bring 25+ years of experience working hand-in-hand with global 1000 CEOs and their teams to develop and execute growth strategies, improve operating performance, and launch new businesses – in markets including technology, transportation & logistics, healthcare, industrial products, and financial services.
In addition, I’ve served as CEO for several startup companies; as an independent director of two middle-market portfolio companies of a $1b+ private equity fund, as board member of PEAR Institute (Partnerships in Education & Resilience – a joint initiative of Harvard and McLean Hospital); and as a Trustee of the Dibner Institute at M.I.T. and the Dibner Fund Philanthropy.
Thus I combine the partner-level experience of a Top 5 general management consulting firm with C-level and board experience leading private equity and venture-backed companies – all aimed at driving profitable growth by bringing innovative offerings to market.
I earned my MMA from the University of Washington and my B.A. in Government and Environmental Policy from Clark University.
Scott Burleson
Product Management, Product Discovery, Opportunity Assessment
I am the author of The Statue in the Stone: Decoding Customer Motivation with the 48 Laws of Jobs-to-be-Done Philosophy. I have a diverse professional background in manufacturing engineering, product management, voice-of-the-customer training and leadership for SaaS development.
As product manager for John Deere’s premium compact tractors, I led strategic marketing for the 1023E and 1025R tractors. With the foresight that only a JTBD framework can provide, these became two of Deere’s most successful products in its long history.
Today, as Senior Vice President for The AIM Institute, I lead product development for Blueprinter® software, teach workshops on innovation using the New Product Blueprinting process, and advise corporate leaders and practitioners on growth via JTBD principles.
Lindsey Hardison
Chief of Staff
I bring a collection of competencies, techniques, and tools that help your team and ours to define, plan and implement continuous discovery successfully to win the future.
My role encompasses being an air traffic controller for your team, an integrator connecting work streams that would otherwise remain siloed, a communicator linking leadership and the broader organization, an honesty broker when the team needs a wide-ranging view without turf considerations, and a confidant.
Some elements of each project are unique – every project contains something that has not been done before.
I help make your team and ours more focused and productive.
