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We help forward-thinking intrapreneurs and entrepreneurs in healthcare, agriculture and to discover what their customers want and assess opportunities using the Jobs-To-Be-Done (JTBD) approach.

We are seasoned innovation practitioners and leaders. We’ve advised at the senior level in significant discovery and innovation engagements in:

Healthcare with Abbott, Boston Scientific, Johnson & Johnson, Roche, Siemens, Teleflex, and Vituity.

Technology with Amazon, Cisco, Dell, Dropbox, Facebook, Fitbit, Google, HP, IBM, Intel, Keysight, Microsoft, SmartBear, Keysight, RedHat, Sony, and Twitter.

Transportation with GM, Bombardier, Kawasaki, Stackpole, and Valvoline.

Additionally, with Fidelity Investments, Bobcat, Campbells, ConAgra, T-Mobile, and many more.

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