Dark Horse Works in 100 Words
Once upon a time, a young man was working on a business idea. He tried to launch the new idea, but it didn’t take off. He was frustrated and wondered why it was so hard to discover what customers wanted without spending a fortune. He decided to return to school and share his thoughts with his friends. One friend suggested, “We should start a company to sell breakthrough insights for non-insane prices.” Another friend said, “We should make discovering what customers want fun.” And a third friend added, “We should give breakthrough insights to entrepreneurs in need for every paid project we do.” Eureka! Dark Horse Works was born.
Dark Horse Works is an innovation consultancy.
Have questions? We have answers.
Contact us.
Discover unmet needs. Assess ideas. Start an innovation program. And so much more.
Our deliverables serve those on the frontlines, up-and-coming managers, and time-challenged executives
Executives
We give tight, clear, and easily skim-able strategy briefs about the issues, attitudes, and trends shaping the world for time-challenged executives.
Managers
We help up-and-coming managers do their homework and present their thinking clearly about where to invest, divest, and how best to speak to the market with clear, evidence-based, and defensible recommendations.
Contributors
For those on the front lines – sincere and committed researchers, developers, and marketers – we speak your geek. With opinion polling, customer-needs interviews and surveys, market segmentation, and other empirical social science research, we show you what your customers genuinely want so that you get it right the first time.
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