Welcome to the world’s most effective discovery process, delivered promptly by practitioners with practical expertise.
10% of products are discovered using JTBD. More product leaders, researchers, and Fortune 1000 companies use JTBD than all other options combined. Join the thousands of people and hundreds of companies that use JTBD.
Dark Horse Works is an innovation consultancy.
Have questions? We have answers.
Discover unmet needs. Assess ideas. Start an innovation program. And so much more.
Our deliverables serve those on the frontlines, up-and-coming managers, and time-challenged executives
We give tight, clear, and easily skim-able strategy briefs about the issues, attitudes, and trends shaping the world for time-challenged executives.
We help up-and-coming managers do their homework and present their thinking clearly about where to invest, divest, and how best to speak to the market with clear, evidence-based, and defensible recommendations.
For those on the front lines – sincere and committed researchers, developers, and marketers – we speak your geek. With opinion polling, customer-needs interviews and surveys, market segmentation, and other empirical social science research, we show you what your customers genuinely want so that you get it right the first time.