Revolutionizing Neurodegenerative Disease Management with Digital Innovation.
A Case Study on Digital Therapeutics in Healthcare.
Industry: Healthcare
Sector: Digital Therapeutics (DTx)
Company: Global BioPharma Company
Client: Global Head of Neurodegeneration
Challenge: Identifying Gaps in Neurodegenerative Disease Management
The main challenge was addressing the significant unmet needs in diagnosing and managing neurodegenerative diseases. There were notable gaps in early disease identification and standardized care, particularly in conditions like Alzheimer’s.
Our Impact: Innovative Approaches to Digital Healthcare Solutions
Our approach involved integrating research within the Jobs-To-Be-Done framework, conducting qualitative and quantitative analyses, and applying these findings to align the digital platform with unmet healthcare needs. This strategy was instrumental in identifying key challenges faced by physicians, patients, and caregivers in the neurodegenerative disease spectrum.
Our Results: Setting New Standards in Patient Care and Efficiency
The initial results indicated that our digital solution significantly addresses the high unmet needs in neurodegenerative diseases. It was approved for further in-market proof of concept testing, showing potential to revolutionize patient care by standardizing early disease identification and management processes.
Transforming the Future of Digital Payments: A Customer-Centric Approach.
Evolving Payment Experiences in the Retail Sector.
Industry: Retail
Sector: Payments
Company: Global e-Commerce Giant
Client: Director, Digital Payments & FinTech
Challenge: Revolutionizing Payment Experiences in a Competitive Market
The objective was to innovate the company’s digital payment system to surpass competitors. The focus was on deeply understanding customer desires and unmet needs in the payment process, navigating emotional and practical aspects of payments.
Our Impact: Insight-Driven Approach to Payment Innovation
Through quantitative and qualitative analysis, we explored consumer behaviors and emotional connections with payment methods. This led to insights about consumer attitudes towards payments, emphasizing the importance of the purchasing experience and identifying key emotional factors and market trends.
Our Results: Setting New Standards in Patient Care and Efficiency
We developed a customer-centric payment model and innovative features for the digital payment system, targeting specific consumer groups. Our strategic recommendations included leveraging AI technology for a more integrated shopping experience, moving beyond device-centric solutions.
Elevating Device Protection: A Journey of Customer-Centric Innovation.
Strategic Advancements in Mobile Device Security.
Industry: Technology
Sector: Mobile Device Protection
Company: Leader in Technology Insurance and Support Services
Client: VP, Product Strategy & Roadmap
Challenge: Understanding and Enhancing Customer-Centric Device Protection
The challenge was to gain a deep understanding of customer needs at the point of sale and refine the device protection plans. This required identifying key customer jobs, success criteria, and factors influencing their choices in device protection.
Our Impact: Insightful Strategies for Improved Device Protection Plans
Our approach focused on conducting surveys to gauge digital security concerns and decision-making factors. Insights revealed a strong customer need for protection against digital risks and dissatisfaction with claims processes, guiding our recommendation for emotional marketing strategies.
Our Results: Transforming Device Protection with Targeted Solutions
The results led to suggestions for expanding offerings to include digital security features and a claims guarantee. We recommended targeted marketing strategies emphasizing emotional security and risk aversion, along with segment-specific approaches, enhancing product strategy and customer engagement.
Harnessing Data to Forge Market Leadership: A Story of Agricultural Innovation.
Transforming Data Challenges into Strategic Opportunities in Agrochemicals.
Industry: Agriculture
Sector: Agrochemicals
Company: Global Leader in Agricultural Solutions
Client: Head of Global Customer Insights
Challenge: Overcoming Data Quality Challenges for Strategic Growth
The primary issue was the subpar quality of customer data, which hindered strategic decision-making. The objective was to transform this flawed data into actionable insights and set a new standard for customer experience in the industry by 2030.
Our Impact: Innovative Data Analysis & Storytelling for Market Insight
Our approach involved the safe utilization of existing data with advanced tools and methods, creating interactive Power BI dashboards for data-driven decisions, and using data story workshops to craft compelling narratives for strategic actions.
Our Results: Achieving Market Dominance Through Data-Driven Strategies
The effective interpretation of originally flawed data led to a deeper understanding of market dynamics, enhancing the company’s ability to discover customer needs and identify opportunities. This resulted in increased market share, revenue growth, and accelerated innovation in opportunity assessment.
Revolutionizing Outdoor Living: A Strategic Shift to Customer-Centric Solutions.
Embracing the Jobs-to-Be-Done Framework in Textile Innovation.
Industry: Textiles
Sector: Upholstery Fabrics
Company: Global Leader in Fabric and Performance Textiles
Client: CEO and CMO
Challenge: Understanding Evolving Customer Needs in Outdoor Living
The challenge was to transition from a product-centric approach to a customer-centric one, understanding the diverse and evolving needs in outdoor living spaces. This involved reimagining their market position and identifying unmet customer needs to transform their role from a fabric provider to a comprehensive outdoor living solution provider.
Our Impact: Insightful Research Informing Market Strategy
Our approach included a blend of qualitative and quantitative research, identifying over 100 potential value proposition targets and conducting surveys in key metropolitan areas. This led to a nuanced understanding of customer segments, emphasizing the importance of considering the whole outdoor living experience.
Our Results: Strategic Advancements in Outdoor Living Solutions
The insights guided the company’s innovation strategy, focusing on creating comprehensive solutions for outdoor living. This strategic pivot aimed to position the company not just as a leader in textiles but as a holistic provider for outdoor living, enhancing customer value and driving business growth.