Dave Wascha

The people we are.

Dave Wascha

I’m a product guy at heart and always have been since I was a kid. I’ve been incredibly fortunate to work for, consult and advise some of the most amazing companies in the world spanning enterprise, consumer, search, travel, financial services, ecommerce, online and offline. I have a childlike curiosity and an unstoppable will which has enabled me to help companies get to the heart of what their customers really want and deliver amazing products that delight.

I was the first in the industry to offer a comprehensive product plan audit. I developed a framework for evaluating the strength and viability of product plans that help turn good plans into great ones and clearly identify problems, threats and weaknesses in everything from corporate strategies to startup business plans down to product level feature backlogs and roadmaps. I bring a fresh, objective and independent perspective to validate and strengthen your most precious asset.

I frequently speak on a variety of topics, including innovation, product strategy, building customer-focused corporate cultures, and a wide variety of other topics.