Scott Burleson

​I am the author of The Statue in the Stone. I have a diverse professional background in manufacturing engineering, product management, voice-of-the-customer training and leadership for SaaS development.

​As product manager for John Deere’s premium compact tractors, I led strategic marketing for the 1023E and 1025R tractors. With the foresight that only a customer-centric framework can provide, these became two of Deere’s most successful products in its long history.

​​​Today, as Senior Vice President for The AIM Institute, I lead product development for Blueprinter® software, teach workshops on innovation using the New Product Blueprinting process, and advise corporate leaders and practitioners on growth via customer-centric principles.

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